B2B Thought Pieces
Making It Simple: how overcomplexity stifles growth, and how to cut through it
Apple is one of the world’s most valuable companies. Ever. However, one fact about Apple gets little mention: Apple’s product portfolio is incredibly lean for a business of its size. In fact, it can pretty much be summarised in 5 words: iPhone, iPad, iPod, Watch, Mac. This didn’t happen by accident; Steve Jobs took an axe to the…