B2B Thought Pieces

Making It Simple: how overcomplexity stifles growth, and how to cut through it

Apple is one of the world’s most valuable companies. Ever. However, one fact about Apple gets little mention: Apple’s product portfolio is incredibly lean for a business of its size. In fact, it can pretty much be summarised in 5 words: iPhone, iPad, iPod, Watch, Mac. This didn’t happen by accident; Steve Jobs took an axe to the…

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One never notices what has been done; one can only see what remains to be done.

Marie Curie